Designing for Growth: How Understanding Users Drives Startup Success

Learn from LinkedIn’s Pivot to User-Centered Design, and how it Transformed their Business Strategy and User Engagement

Chris Kernaghan
ILLUMINATION
Published in
5 min readMay 3, 2023

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Source: Pexels

It’s a classic story we’ve all heard before: a scrappy little startup has a big idea, and sets out to change the world. Armed with nothing but passion…

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Chris Kernaghan
ILLUMINATION

Good honest design that delights: Connect with Chris, owner of Belfast-based feedme.design, for design guidance and advice at chris@feedme.design.